Why the Package Holiday Is Having a Proper Moment (Again)
Well, they're back. In fact they never really went away. But, they've had a serious glow-up. A recent report released by Barclays reckons the UK package holiday market will hit £67 billion by 2028. That's a lot of holidays.
So what's changed? Life got complicated. Really complicated.
Wildfires & natural disasters are affecting flights. Airlines and Air Traffic Control are striking left, right & centre. Fake online sites, and ‘side-hustle’ scams are rife. Planning a holiday can feel like navigating a minefield. People are tired of it. They want to take fabulous holidays, but they also want someone else to deal with the drama.
Forget everything you think you know about packages. We're not talking about coach trips to Torremolinos. Travel packages today are completely different. Built piece by piece to make them completely bespoke. Private transfers for your African safari? Done. Food tours through Sicily's back streets? Sorted. Multi-stop adventure across Thailand? Easy. The best bit? ATOL protection & package protection covers everything. If anything goes wrong - airline collapses, hotel shuts down, tour operator vanishes - you're protected. Your whole trip is wrapped up in one safety net.
What I see in my day to day is that my clients still want unique holidays. They want experiences that feel personal and special. They just don't want the 3am panic attacks about missed connections. Or the stress of finding out their "beachfront villa" is actually a car park. Or dealing with customer service lines and online bots that don't exist when things go wrong. With a proper package, all that stress lands on my desk instead of yours. And honestly? I'm better equipped to handle it.
Even the most independent and adventurous travellers appreciate having backup when everything goes sideways. And trust me - things do go sideways.
So next time you think ‘oh nooo,a package holiday…that’s not for me!’ remember that pretty much any travel adventure can be wrapped into a fully protected package. The smartest are the ones who've figured out how to get exactly what they want without the headaches. They're protecting their money, their time, and their sanity.
And if you want a package that still feels perfectly, uniquely you? Well, I know just the woman to help with that…
