Christmas markets are the epitome of holiday magic, offering an enchanting getaway filled with twinkling lights, joyful carols, and delicious aromas. While Germany often tops the list for classic Christmas market experiences, there are countless hidden gems scattered across Europe that offer unique experiences without the throngs of tourists.
Vilnius, Lithuania
Every November, this city transforms into a winter wonderland, offering a cosy and intimate Christmas market experience. The city is renowned for its spectacularly unique Christmas trees, with the centrepiece in Cathedral Square earning accolades across Europe. Take a stroll through the city centre, where traditional wooden chalets and glass igloos create an enchanting setting, and feast on traditional Lithuanian delicacies like kisielius (a sort of berry jelly) and šližikai (small pastries usually eaten on Christmas Eve). Don’t miss the 3D light show at Cathedral Square, a magical spectacle that brings the spirit of Christmas to life after the sun sets.
Wrocław, Poland
Set amongst the picturesque architecture of the Market Square (Rynek), this beautiful Christmas market is truly a hidden gem. The colourful buildings and fairy-tale Town Hall provide the perfect backdrop for a fun, family-friendly atmosphere, providing a more intimate experience compared to the bustling scenes in larger cities. During your stay, keep an eye out for the charming Wrocław Dwarfs hidden around the city and make sure you and the children sample plenty of gingerbread (there’s delicious mulled wine for the adults, too).
Trento, Italy
Nicknamed 'Città del Natale' or 'Christmas Town', Trento is nestled within the majestic Dolomites, providing a stunning backdrop for its traditional Christmas market. From mid-November, wooden huts line the Piazza di Fiera and Piazza Cesare Battisti, selling artisanal products and local Italian foods that celebrate the region's rich history. Celebrate your surroundings with regional favourites like apple strudel and pretzels, sip on mulled wine as you watch the festive light show at Piazza del Duomo, and don’t forget to take a ride on the Christmas train.
Gothenburg, Sweden
This city transforms into a snow covered (if you’re lucky) winter wonderland come December, hosting some of the best Christmas markets in Scandinavia. For visitors and locals, Liseberg Theme Park is the standout attraction, combining thrilling rides with festive delights, ice skating shows, and traditional Swedish treats like Glögg (hot, spiced wine) and Pepparkaka (thin ginger biscuits that are incredibly Moorish). Embrace the fairytale feeling further with a treasure hunt in the medieval village in Liseberg and indulge your sweet tooth with largest cinnamon rolls in Haga, a picturesque district in Gothenburg known for its wooden houses.
To book your Christmas markets getaway this year, contact your Travel Counsellor today.
As we look ahead to 2026, the travel possibilities are endless. From off-the-beaten-track gems to long-standing favourites, the world is yours to explore. If you need a little inspiration or simply want help narrowing down your choices, we’ve listed our top six destinations to visit next year, whether you’re looking for breathtaking landscapes, sun-soaked beaches, or energetic cities.
There are so many great reasons to experience certain destinations in the shoulder seasons – that sweet spot between a region’s peak season and off-season. Think fewer crowds and queues for major attractions, better-value flights and other travel, and a more authentic experience of the destination. We’ve put our heads together to share a few of our favourite places that can be just as good or even better outside of high season.
Lisbon is a city bursting with charm, history, and creativity, making it an excellent destination for families seeking an unforgettable city break. From cobbled streets and panoramic views to sunny parks and cultural landmarks, there’s something for everyone in Portugal’s lively capital. And when it comes to picking the perfect base for your family adventure, ME Lisbon is a luxury lifestyle hotel that blends sophisticated comfort with family-friendly facilities. A stay at ME Lisbon ensures that every family member, from toddlers to grandparents, enjoys a warm and welcoming stay.
