On the stunning north coast of Crete, this luxury seafront property sits on a gorgeous Blue Flag 1000m beach ideal for family time and has unique offerings for those travelling with kids of various ages, including visits to its organic Grecotel’s Agreco farm, for a whole new meaning of ‘real experience.’
Grecotel LUXME White has also received the Travel Counsellors' Green Leaf logo in recognition of its commitment to minimising its impact on the environment and supporting the local community in which it operates.
Family activities at Grecotel LUXME White
The Grecoland kids’ clubs and activity programme for children from four years old to teens immerses younger visitors in authentic experiences, including local cookery lessons, Greek culture sessions, and Greek dancing, as well as games and competitions. There’s also the one-off experience of optional visits to Agreco, Grecotel’s traditional farm and mini zoo a short drive from the property, where kids can play at being a farmer for the day with the likes of dough-making and vegetable-picking for a healthy Cretan lunch – and where all ages can tour the vintage olive oil stone press, see silk production and beehives, and taste age-old Cretan recipes.
Back at the resort, there’s a water sports school, snorkelling, board games, and entertainment, including, family discos, and shows, in addition to cinema screenings and daily DJ sets.
Something for the adults
While kids are enjoying the activities, adults can make the most of the sleek 'Hippie' spa, head for the adults-only area of the waiter service pools and beach, The White restaurant (Adults only 12+), or sign up for Pilates, stretching, and yoga classes. Other facilities and activities include a heated seawater pool, off-site diving (including tuition), tennis, E-Bike & E-Scooter service, and horse riding.
The property is perfectly positioned for exploring Rethymno’s Old Town with its ruined Venetian citadel and picture-postcard harbour lined by tempting bars, kafenions (coffee shops) and tavernas.
Which accommodation to choose
The airy, light-flooded accommodation – decorated in the resort’s signature breezy white – includes suites and rooms with private pools or shared pools. Ranging from garden view doubles to new swim-up rooms and water’s-edge Yali suites and ‘villas’ (no kitchens) with private pools, they include family apartments and suites sleeping up to six. All come with a daily restocked mini-bar, while the villas come with extra benefits, including Pre-arrival order service, villa manager & private concierge, in villa dining & private chef and in villa spa & beauty treatments.
Where to eat
Your generous LUX All-Inclusive Living package at the Grecotel LUXME White includes top-notch dining in 12 restaurants, cafés, and bars. They include Ventanas Il Mar with its Cretan, Greek, Mediterranean, and global dining, free kids’ corner and children’s menu, Tavernaki for contemporary mezze and ouzo, and Fico d’India for all-day classic Italian poolside dining. Kids also love Gourmet Promenade, a waterfront creperie–gelateria, and Pâtisserie & Chocolaterie, with dessert breads, pastries, cakes, and healthy temptations.
Meanwhile, The White offers tasting menus based on French, Italian, and Greek cuisine and fine seafood served with a sunset view (Adults only restaurant). There's Oriental with its Middle Eastern fine dining, Asia White for fine dining beside the beach, the Wine Library with sommelier-led tastings, and the Sunset Lounge Bar with cocktails including the traditional Cretan Sarantadendri (with herbs from ‘40 trees’). For full-on romance, while the kids are being babysat, there’s also private beach dining by request.
To book your next family holiday at the Grecotel LUXME White, call your Travel Counsellor today.
As we look ahead to 2026, the travel possibilities are endless. From off-the-beaten-track gems to long-standing favourites, the world is yours to explore. If you need a little inspiration or simply want help narrowing down your choices, we’ve listed our top six destinations to visit next year, whether you’re looking for breathtaking landscapes, sun-soaked beaches, or energetic cities.
There are so many great reasons to experience certain destinations in the shoulder seasons – that sweet spot between a region’s peak season and off-season. Think fewer crowds and queues for major attractions, better-value flights and other travel, and a more authentic experience of the destination. We’ve put our heads together to share a few of our favourite places that can be just as good or even better outside of high season.
Lisbon is a city bursting with charm, history, and creativity, making it an excellent destination for families seeking an unforgettable city break. From cobbled streets and panoramic views to sunny parks and cultural landmarks, there’s something for everyone in Portugal’s lively capital. And when it comes to picking the perfect base for your family adventure, ME Lisbon is a luxury lifestyle hotel that blends sophisticated comfort with family-friendly facilities. A stay at ME Lisbon ensures that every family member, from toddlers to grandparents, enjoys a warm and welcoming stay.
