Based In Leicester

Jo Williams

Available for new enquiries

It's Nice To Meet You

Hi , and thank you for visiting my page! So, Who, Why and How?

Who….I'm Jo! I am a Travel Fanatic, having travelled Independently around the Globe since my early 20’s, I’ve experienced the likes of South East Asia, Fiji, Hong Kong, USA and Australia. As well as holidaying extensively in various destinations around the Continents, from the Caribbean to Iceland…. Maldives to Ibiza! … It’s safe to say I LOVE to travel. And I know you do too!
My most favourite destination is Thailand, for many reasons, including the locals, (its called ‘The Land of Smiles’ for a reason) but mainly because I am a huge Foodie and the Thai cuisine is just amazing.
I believe that going on holiday is good for your soul and it allows us to reset and make long lasting memories!

Why me?.. Previous to being a Travel Counsellor, I have 10 years of High Street Retail Travel experience, and I absolutely love making my clients dreams come true. My vast knowledge of destinations and first hand experiences help me bring to life your holiday plans, and get them just right for you, your family or even your Business needs. I also have lots of experience in Cruising, on lines such as Virgin Voyages, Royal Caribbean International, Celebrity Cruises and Marella

I am the complete opposite of booking online, and with Travel Counsellors’ award-winning technology this enables me to work from home, which means you can contact me day, evening or at weekends. Human to Human, I am here to take care of everything for you, from the moment you contact me, to the moment you arrive back home after that dream trip. Although I’m not available to do your packing for you, I can most definitely help out with that Holiday check list!!

And Finally How? Well with Us… it’s Personal. I will get to know YOU, and truly understand what you are looking for. You tell me where you want to go and I’ll get you there! With 1000’s of trusted suppliers at my fingertips, with exclusive rates, I can ‘create with care’ your perfect itinerary with my personalised service. You deserve for your Holiday to be special, and that's what I'll ensure!

Bespoke Packages, Land or Sea, Pure Luxury, Adventures off the beaten track, Ski, Multi Centre Trips, Honeymoons, Sustainable Properties, Solo or Groups, the worlds your oyster.
Not to mention that every holiday I book is also 100% financially protected through the Travel Counsellors Trust.

So, I really do look forward to hearing from you with those exciting travel plans you have… and to let me turn them into reality.

“To travel is to live.”
- Hans Christian Andersen

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Contact Me

Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you:

Find me on social

My Videos

National Travel Agent Day

10/09/2024

On National Travel Agent day hear why you should book with a Travel Counsellor.

A little introduction from me

12/03/2024

A little introduction to me and why I love what I do.

My customer stories

Sent by A Earl

Jo was brilliant as ever! super helpful and responsive!

Sent by Z Ball

Jo was so helpful and made things very easy. I will be using her again to book my holidays and will happily recommend her to friends and family. Thank you

Sent by K Kinch

What can I say about jo Williams our travel counsellor?! Absolutely amazing service from beginning to end. We received such a great personalised service. She handpicked and organised 19 days away in 4 hotels after lots of discussion about what we wanted to see and do. Flights and trips with all transfers sorted and she went the extra mile to make sure everything was wonderful. Extra little details to notes and treats in rooms was really special and appreciated. Knowing Jo was there on the phone in case we needed her too was so reassuring, I could not have done this trip without her. The work and effort jo put in was incredible and we are so very grateful. Jo is so knowledgeable and passionate about her job I would recommend her to everyone

Sent by R Emerson

Jo appeared confident and knew some of the answers to questions I hadn't asked yet. Another plus was not being pushy and tailoring my holiday to my needs.

Sent by H Ginvert

Always find the planning and booking process rather testing but Jo made it stress free.

Sent by E Daniel

Jo has been really good and has eliminated the stress completely from the process. I have already recommended her and also planning trips for next year.

Sent by A Earl

Wonderful personalised support Jo Williams was amazing! Super helpful, responsive and friendly. Helped us find the perfect holiday to meet our specific needs. She gave fantastic advice, provided lots of different options and really listened to what we needed. I’d definitely recommend her!

Sent by T Hughes

We had a great holiday book through Jo Williams We had a great holiday book through Jo Williams of travel counsellors. Professional and prompt services and communications, listened to our requirements and delivered a great holiday for us. I’d recommend Jo Williams of travel counsellors if you want a hands on approaching when booking a holiday, whether for a special occasion or not!

Sent by K Wilke

Such a personal service from Jo Williams. She answered all of our questions promptly and made the whole booking experience so easy. We would highly recommend Jo, so much so that we booked with her a 2nd time as soon as we got home from our holiday. Thanks Jo for all of your help, knowledge & support x

Sent by Neil O

Amazing experience x Hello lovely people! I just wanted to say a huge thank you to Jo Williams and her company for providing my family with the most amazing and memorable holiday! She organised every detail ... even to sending all our personalised luggage tags which were complemented with ALL travel details so didn't need to print anything out and more importantly a couple of bags of sweeties ?? much appreciated nom nom... we had a magical time in Mexico and did things we never dreamed of.. swimming with Turtles was the highlight... on a personal note Jo was also away on her own holiday at the same time and gave us her personal number if anything was to go wrong.. (it didn't) but a lovely touch from her.. I'd highly recommend Jo .. she has many previous connections with holiday companies thru her experience in the industry.. we can't wait for next year .. thank you Jo Jo xx

Sent by Katrina W

Jo has been very helpful & professional throughout. We will definitely recommend her and book with her again.

Sent by Karen M

Jo is amazing. I wasn't expecting she would be able to find us our perfect holiday on our budget with our requirements but she excelled and got what we were after even cheaper than we expected. We weren't sure exactly what we wanted but talking to Jo she listened and gave us options helping us get exactly what we were after. Jo was kind calm and patient throughout our searching and booking process. She took all the hassle from us, booking, arranging seats on the plane, giving advice along the way. Even booking our hotel room (upstairs or down). I was honestly blown away by all the support Jo gave us. We were concerned at one point about passports due to the news update, Jo supported us with this also. She arranged our boarding passes, transfers and luggage tags. She also gave us a drawing book, crayons, wipes and sweets to take for us and my son. Jo also arranged for a welcome card to be in our room so we knew she would support if we had any issues. Honestly I can not thank her enough for supporting me with my first holiday with my son. It meant to much to know I wasn't alone, I was massively reassured that she was there and would help with anything. Sincerely can not recommend speaking to Jo about holidays and going with her. Pain-free, best deals with support. Thank you

Sent by Hayley P

Jo was so amazing. She listened to whatever wanted for our holiday and 100% delivered. Nothing was too much trouble.

Sent by John J

Jo was so helpful and gave amazing service booking our holiday for this year. Very knowledgeable and friendly. We will definitely be recommending her and booking our next holiday with her.

Sent by C Emma

Jo has been incredible from the day we started looking for our summer holiday! So organised & in regular contact, she has the patience of a saint! Thank you so so much for everything can’t wait to book with you again xx

Sent by James B

Great service, amazing attention to detail and proactively goes about making sure you have the best trip with no hidden surprises.

Sent by Steven B

Jo couldn’t do enough to help us out, she went the extra mile to ensure we got the holiday we were looking for.