Sent by Mr Carl
Walker 04/08/2025
Sarah has been brilliant, friendly, enthusiastic and very responsive.
Based In Worcester
Sarah Lloyd-Rumens
Available for new enquiries
It's Nice To Meet You
Hello, my name is Sarah and I'd love to be your dedicated Travel Counsellor.
I have over 25 years’ experience in delivering exceptional customer service, an obsession with planning & organising and a passion for travel that has taken me to some incredible destinations. Who better to organise your all-important holidays?
I live in Worcester with my husband, teenage son and our sausage dog! I have been fortunate to have visited well over 20 different countries so far, from the paradise of Costa Rica and the enchanting landscapes of Morocco to the excitement of Dubai and the fun of Jamaica. But what truly ignites my wanderlust is a multi-destination road trip, especially in the USA… the open road, spectacular scenery and the thrill of discovery are truly fantastic.
The beauty of being part of Travel Counsellors is that I am part of a global network of travel experts, all of whom share my dedication to crafting tailor-made holidays, so I have access to a world of resources and expertise to make your trips seamless and unforgettable.
I love to take time to get to know all of your travel wants, needs and wishes as they are essential in helping me craft the ideal travel experience for you. I personally take care of every aspect of your booking, from first enquiry until you return home, including flights, accommodation, ticketing, arranging excursions, car hire... and offering the reassurance of 24/7 care when you are on holiday. I’m effectively your Travel PA!
It’s not just me taking care of you either. By booking through Travel Counsellors your holiday is 100% financially protected through either the Travel Counsellors Trust or ATOL.
So, whether you want to tour Japan, take your family to the beaches of Thailand, escape for a city break to Rome or plan a road trip across America, let me turn your travel dreams into extraordinary experiences.
I can’t wait to hear from you to discuss your next dream holiday.
My customer stories
Sent by Oliver Morse
Malvern 04/08/2025
We’ve just returned from an unforgettable 5 night minimoon in beautiful Sorrento, expertly arranged by Sarah Lloyd-Rumens, our wonderful Travel Counsellor. From start to finish, everything was seamless and stress free thanks to Sarah’s attention to detail and personal touch. Our hotel was absolutely perfect… Stunning views over the Bay of Naples, a peaceful hillside location, and a gorgeous infinity pool that felt like pure luxury. The staff were incredibly welcoming and made us feel special from the moment we arrived. During our stay, we visited Pompeii, which was fascinating, a must see for anyone in the area. One of the highlights of the trip was a wine tasting evening where we sampled local wines and enjoyed delicious Italian food in a relaxed, romantic setting. We also took a boat trip along the Amalfi Coast, which gave us a completely new perspective of the stunning coastline… it was beautiful. We couldn’t have asked for a better minimoon. A perfect blend of adventure, relaxation, and romance. Huge thanks again to Sarah for helping us create such special memories and we’re already thinking about what trip she can plan for us next!
Sent by Amanda Abbott
Worcester 10/02/2025
Sarah was extremely helpful and professional . Nothing was too much trouble.
Sent by Sarah Boulton
Worcester 03/02/2025
Sarah has been friendly and efficient from the start. She listened to what we wanted from the holiday and has sent information through very quickly. We are really looking forward to our holiday!
Sent by Norman Rogers
Worcester 29/01/2025
Sarah was extremely helpful and used her knowledge to get us the holiday that suited us best. We would definitely recommend her to others.
Sent by Ruth Saunders
Worcester 29/01/2025
We were very pleased with our meeting with Sarah and have since booked our holiday. She had plenty of ideas and suggestions for us. She very quickly confirmed the booking and was readily available to sort out our queries. Excellent service and she has a very pleasant manner and easy to talk to.
Sent by Esther Mortimer
Kidderminster 06/11/2024
Sarah is absolutely amazing. She has made the booking process so easy for us, and now we can't wait for our holiday!
Sent by Chloe Sado
Kidderminster 06/11/2024
Super fast, meticulous and kind.
Sent by Kathryn Woodroff
Worcester 06/11/2024
A fantastic, seamless service from Sarah. The easiest holiday I have ever booked.
Sent by Jo Norton
Worcester 06/11/2024
Very personal and helpful support and advice. Took all the stress out of holiday searching and booking.
Sent by Neil Pullen
Worcester 11/06/2024
Wish I’d found out about Travel Counsellors years ago. Sarah has been just brilliant.
Sent by Penni Farmer
Worcester 30/05/2024
Sarah was brilliant - very friendly, very knowledgeable and receptive to ideas and ideals. I’m really happy with the planned outcome. Would definitely use again.
Sent by Louise Remedios
Worcester 09/05/2024
Sarah willingly researched all the (myriad of) options based on our discussion and found us our perfect holiday. We are very grateful. She also made booking all the elements extra easy by combining them into one competitive quote.
Sent by Lindsay Johnson
Worcester 19/04/2024
Sarah arranged our flights, transfers and cruise and allowed us to enjoy the process instead of stressing!
Sent by Patricia Jaye
Worcester 09/04/2024
I would love to give Sarah a higher score, 10 is not enough. She’s been so good helping me with my first holiday by myself in many years, she’s taken time to explain everything to me. I would definitely be asking for her help again. She’s put me at ease and with all the help she’s given me I know I can do this holiday and have a good time. A big thank you Sarah .
Sent by Victor Tuck
Malvern 11/03/2024
Sarah has been absolutely fantastic! She completely understands my requirements and provides excellent advice in a most friendly, efficient and effective manner. Sarah is a credit to Travel Counsellors. I cannot say strongly enough how reassuring it is to have her support and guidance.
Sent by Ron Probert
Worcester 05/02/2024
Sarah has just booked my latest holiday and she was great.
Sent by Barbara Lloyd
Worcester 05/02/2024
Sarah is a consummate professional, she not only reads the small print but understands it too, so nothing is left to chance. We look forward to our holidays with ease knowing everything is in place.
Sent by Jen Foxley
Solihull 17/01/2024
I would whole heartedly recommend Sarah. We approached her with our requirements, and the holiday she has put together for us has matched all our wishes. Nothing has felt like too much trouble, and it’s wonderful to know that our holiday has now been booked with safe hands & expert advice.
Sent by Ian Newell
Worcester 17/01/2024
Super quick, easy and friendly process to arrange a once in a lifetime holiday that I didn’t have a clue where to start with! Sarah has been brilliant, understood our needs and has offered alternatives and options that I didn’t think were possible!
Based in
My Blog
I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.
Sicilian Wonders
09 September 2025
I had the opportunity, and pleasure, of holidaying with just my husband for a week this Summer and we chose to visit wonderful Sicily, and being indulgent we decided on not one place to visit but three! Starting our adventure in Palermo, we enjoyed a day in the city visiting the famous catacombs, admiring the architecture and eating arancina from the bustling food markets. The restaurants we vis
Four Days in New York City
13 November 2024
I’ve been lucky enough to visit New York a few times - I’ve travelled alone, with my husband, with friends and recently we took our 16 year old son there for the first time – each time brought with it new experiences and discoveries. The Big Apple is a busy city and you really do need good walking shoes as exploring on foot is the best way to get around. Yes of course, you will want to grab a Cab
Costa Rica - Pura Vida
20 June 2024
If you’ve never been to Costa Rica then you are missing out on the most amazing country and experience. We spent 7 nights there and could have stayed for months. We booked Costa Rica whilst it was still on the red list during covid days, it was an offer that could not be missed, albeit meaning we had to stay in an all inclusive hotel. We would have preferred more of an accommodation adventure b
Chilling in Taghazout
19 June 2024
After a few busy visits to Marrakech over the years, we decided on a relaxing week in Taghazout, a village half an hour drive North of Agadir. Taghazout is known to be a surfer’s paradise. We chose all inclusive at the RIU Palace Tikida, which was lovely and to the high standards of RIU Palaces we have stayed at in the past. It’s on the beach and within walking distance to the village, which wa
Ten Days in Texas
19 June 2024
The Lone Star State really is ideal for a multi-destination holiday, and of course to include a road trip too. It’s very easy to drive and full of experiences that would suit any family or traveller. We flew into Austin, collected our hire car and drove the one and a half hours to San Antonio. We were recommended to make a stop at Buc-ees, a must for any road trip in Texas. It’s a huge gas stati
Contact Me
Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you: