Sarah Edwards

My expertise

Middle East
South East Asia
Europe
Honeymoons
Weddings
Groups
Australasia
East Asia

I'm based in

Surrey

Available for new enquiries

It's Nice To Meet You

Hello fellow travel lovers,

I am Sarah Edwards, a Travel Concierge and Events Specialist based in Cobham, Surrey. I design tailor-made holidays and experiences around the world, from family adventures and weekend getaways to destination weddings, luxury honeymoons, surprise engagements, corporate events, and wellness retreats. Whatever the occasion, I love helping clients turn their travel dreams into unforgettable memories.

I am also proud to be a Middle East expert, with particular expertise in Oman, Saudi Arabia, and the UAE. Having lived and travelled extensively in the region, I can offer first-hand insight into its rich culture, diverse landscapes, and hidden gems—whether you are seeking a luxurious desert escape, a cultural journey, or a blend of both.

Travel has been a lifelong passion of mine that began in childhood with family holidays every school break. From long road trips across Europe to thrilling safaris in South Africa, cruises around the Caribbean, and magical family adventures in Orlando, travel quickly became a defining part of who I am.

I grew up in the South of France and speak both English and French fluently. Over the years, I have lived in France, England, Switzerland, the United States, Monaco, and the United Arab Emirates, which has given me a deep appreciation for different cultures and ways of life. Having explored more than 48 countries, I love immersing myself in local traditions, wandering through neighbourhoods, tasting regional dishes, and uncovering hidden gems known only to locals.

Before turning my passion into my full-time career, I spent more than 15 years in banking, most recently as a Managing Director and Chief of Staff. During this time, I managed large-scale corporate events, which refined my ability to manage complex logistics, anticipate challenges, and deliver exceptional experiences. I have also run my own wedding planning business, which has given me a deep understanding of the importance of every detail in creating truly memorable and beautifully executed celebrations, allowing me to craft events of all kinds with care and precision.

My personal favourite destination is AlUla in Saudi Arabia, a breathtaking and still largely undiscovered region of dramatic desert landscapes, ancient Nabatean tombs, and immersive cultural experiences. It truly is a place like no other.

That said, I will always have a soft spot for Provence, where I spent much of my childhood. The rolling lavender fields, charming hilltop villages, and relaxed pace of life keep me returning time and again. It feels like home.

Through Travel Counsellors, I have access to a global network of trusted suppliers and exclusive travel products, allowing me to design bespoke holidays and events to suit every style and occasion, all with full financial protection for complete peace of mind.

Because I am completely independent and not tied to any supplier, every journey I create is uniquely tailored to you, with impartial advice, personal attention, and care from start to finish.

I cannot wait to help you plan your next unforgettable experience.

Warmest wishes,
Sarah

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Explore my guides and blogs

Fethiye, Turkey: Luxury, Adventure, and Unforgettable Experiences at XO Cape Arnna

Fethiye, Turkey: Luxury, Adventure, and Unforgettable Experiences at XO Cape Arnna

Fethiye, nestled along Turkey's stunning Aegean coast, is a destination that offers something for everyone — from its crystal-clear beaches to its ancient ruins and dramatic landscapes. Our recent stay at XO Cape Arnna in Fethiye truly encapsulated the best of this region, combining luxury with adventure and relaxation. Whether you're seeking a peaceful retreat, outdoor activities, or a mix of bot

22 Nov 2025 5   min read

The Algarve, Portugal: A Perfect Blend of Luxury, Adventure, Family Discovery, and Golf

The Algarve, Portugal: A Perfect Blend of Luxury, Adventure, Family Discovery, and Golf

The Algarve has long been a favorite destination for sun-seekers, but it’s much more than just a beach escape. With its stunning cliffs, golden beaches, charming villages, and rich culture, the Algarve is an underrated gem that offers a perfect mix of relaxation, adventure, and authentic experiences. Having explored many European destinations, I can say the Algarve stands out with its combination

22 Nov 2025 5   min read

 Oman: The Middle East’s Hidden Gem of Luxury, Adventure, and Family Discovery

Oman: The Middle East’s Hidden Gem of Luxury, Adventure, and Family Discovery

There are few places in the world that surprise travellers quite like Oman. It’s one of those destinations that quietly captivates you — not with glitz or grandeur, but with authentic beauty, genuine hospitality, and astonishing natural diversity. As someone who has travelled extensively across the Middle East, I can honestly say Oman feels different. It’s refined yet understated, adventurous yet

12 Nov 2025 5   min read

 Abu Dhabi: The Cultural Capital Where Luxury, Art, and Family Adventure Meet

Abu Dhabi: The Cultural Capital Where Luxury, Art, and Family Adventure Meet

Having lived in the UAE for several years, I’ve had the joy of seeing Abu Dhabi evolve — not into a louder version of its neighbour Dubai, but into something far more refined. It’s a place that celebrates culture over chaos, quality over crowds, and hospitality that feels genuinely heartfelt. Abu Dhabi has always had a quiet confidence — a balance of sophistication, safety, and soul. Today, it’s

12 Nov 2025 5   min read

Saudi Arabia: A Luxurious and Family-Friendly Journey Into the Heart of Arabia

Saudi Arabia: A Luxurious and Family-Friendly Journey Into the Heart of Arabia

As someone who has travelled to Saudi Arabia many times — often as a solo female traveller — I can confidently say this: the Kingdom is one of the most fascinating, safe, and unexpectedly luxurious destinations in the world. Once shrouded in mystery, Saudi Arabia is now welcoming visitors with open arms. From opulent desert resorts and futuristic cities to UNESCO-listed heritage sites and warm l

12 Nov 2025 5   min read

A Week in Provence: Slow Days, Stone Villas & Lavender Dreams

A Week in Provence: Slow Days, Stone Villas & Lavender Dreams

There’s something timeless about Provence — where every village looks like it belongs in a Cézanne painting and every meal feels like a long, sun-drenched memory in the making. We spent a week in a stone villa just outside Les Baux-de-Provence, one of the region’s most beautiful hilltop towns. With our two kids in tow, we made gentle day trips, sampled croissants daily, and quickly fell into the r

09 Jun 2025 5   min read

3 Days in Salalah, Oman – Monsoon Magic & Coastal Calm with the Family

3 Days in Salalah, Oman – Monsoon Magic & Coastal Calm with the Family

Salalah is a place that surprises you — not just with its waterfalls and rolling green hills, but with how deeply it invites you to slow down. We visited in early June, just before the full arrival of the Khareef season (July to August), when monsoon rains transform Oman’s Dhofar region into a tropical oasis. Even then, the signs of what was coming — low clouds, fresh air, and bursts of green — we

09 Jun 2025 5   min read

3 days in Seoul, Korea

3 days in Seoul, Korea

Seoul is a city that invites you to walk — through history, across modern skylines, into quiet alleys and vibrant streets. Over four immersive days, I explored the city almost entirely on foot, staying at the beautifully located Le Méridien Myeongdong, a luxury base that was not only central to everything but also just steps away from Cheonggyecheon Stream — ideal for scenic morning runs or quiet

25 May 2025 5   min read

What my customers say

This was our first time using a travel agent, and it was definitely worth it! Sarah booked us a fantastic trip to Ibiza, with a lovely hotel that was great value for money. I’ll admit, I always thought you didn’t really need the service, but just our luck—this summer, the airline canceled our flight and rebooked us two days later. Sarah worked some magic and got us on a flight later that same day, saving our holiday. We couldn’t have managed that on our own. Amazing service—thank you so much!

Kirsty Payne

Stratford Upon Avon

Thank you, Sarah, for such a fantastic trip! You really listened to what we wanted—starting with Oktoberfest in Munich at a budget hotel with friends, then combining it with a road trip to the Dolomites for some relaxation at a beautiful hotel spa. We made a few changes along the way, and your patience and flexibility were greatly appreciated. The whole trip was perfectly tailored to what we were looking for. Great service all around—highly recommend!

Sebastian Field

San Francisco

We had an amazing trip to France, visiting Monet’s Garden, Versailles, and Notre Dame. Sarah was incredibly helpful throughout, keeping in touch and even guiding us through a union strike. She booked our tickets to Notre Dame the night before and made restaurant reservations for us, which saved us a lot of time. Her support made everything smooth and stress-free – highly recommend!

Christine Nelson

Alcester

My solo trip to South Korea was organised really smoothly, from the hotel and tours to restaurant and cocktail bar bookings. The recommendations were thoughtful and genuinely useful, and the mix of Korean spa treatments with sightseeing was exactly what I was hoping for. Everything fit my pace and interests, which made the whole trip easy, enjoyable, and memorable. Thank you, Sarah.

Mary Chan

New York City

Our family trip to Dubai was unforgettable, and that’s entirely thanks to Sarah. She used her own personal experience of living there to recommend activities and hidden gems we never would have discovered on our own. Every suggestion felt thoughtful, unique, and perfectly suited to our family. A standout highlight for the kids was visiting a camel farm that also had a petting zoo—something we’d never even heard of before Sarah mentioned it. It ended up being one of their favourite experiences of the whole trip. We’re so grateful for her insider knowledge, attention to detail, and the way she genuinely wanted us to have the best possible holiday.

Lucy Hicks

Snitterfield

Working with Sarah has been an absolute game-changer for our family. She really listened to what we needed—not just the kids’ routines and support, but also how my partner and I could carve out some genuine downtime together. It felt like she understood our family dynamic from day one. Her service has always been incredibly prompt, and she consistently checked in to make sure everything was running smoothly and that we felt supported. We’re so grateful for her care, professionalism, and the thoughtful way she approaches every detail.

Isabelle Nunn

London

Sarah saved our family holidays, by helping us at a very last minute to find a hotel in Mallorca to stay for a couple of nights before we had to check in at Rafa Nadal academy, as the hotel we had booked for those two nights let us down. In a couple of hours she researched the best options for us, went the extra mile to support the booking of our transfer in Mallorca and sorted everything on our behalf. The hotel and the area she recommended to us were amazing, and just made the start of our holiday memorable. The peace of mind that she gave us was invaluable, as she took out of our shoulders all the last minute pressure. Not only I will recommend her but also will keep leveraging her expert support to keep creating memories with our family. Thanks Sarah, you are the best!

Maria Paez Silva

Hull

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Tailor-made for you

Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.

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Personalised service. Always

When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.

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Stress-free travel, and more time
for what matters most

I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.

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Support when it matters most

If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.

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01932 392280

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