Sarah Roberts
My expertise
I'm based in
Widnes
Go beyond the average holiday...
Hi, I'm Sarah. I'm based in North Cheshire, where I live with my husband and the youngest of our adult children.
Travel has been my obsession since 1992, when 20‑year‑old me and my future husband took our first independent trip abroad, across the Atlantic to Florida. Instantly hooked on travelling, this was quickly followed by holidays to Mexico, Thailand and a Grand Tour of Italy, and we have visited over 40 different countries together since.
I love travel because of the incredible experiences it can offer: walking on Nigardsbreen Glacier in Norway; riding Flight of Passage in Walt Disney World; joining the pilgrims at Lhasa's Jokhang Temple; following the Iguaçu Falls trail in Brazil - all moments etched into my memory forever.
In 2017, after 25 years successfully organising our own adventures, I started a new chapter in life by joining Travel Counsellors. Now, as a full-time travel professional, my mission is to share my knowledge and expertise to help you go beyond the average holiday and embark on extraordinary journeys to make your own cherished memories.
I specialise in creating tailormade touring holidays to all corners of the planet. I go beyond the basics of flights and accommodation, building complete itineraries that incorporate the must‑see highlights and under‑the‑radar experiences, all underpinned by first-hand destination knowledge and honest advice.
Since that first trip in 1992 I have visited Orlando many times, and it is safe to say that I have become a Disney fanatic! I know the parks like the back of my hand, and I have lots of insider information and tricks to share. As part of my service, I provide a personalised day‑to‑day plan which helps minimise queuing and turns what could be an overwhelming holiday into the most enjoyable and memorable trip ever.
As a Travel Counsellor, I manage my own business from home, so you have direct access to me at a time to suit you. I use award‑winning technology to connect with 1000s of trusted global suppliers and, because I am not tied to specific companies or products, I can use my expertise to craft the perfect holiday for you.
I offer exceptional attention to detail, the best financial protection in the industry, and 24/7 worldwide emergency telephone support, ensuring that a trip booked with me is straightforward, seamless and stress‑free.
Get in touch and let me work with you to plan the best possible experience for you and your loved ones.
Travel guides
Explore my guides and blogs
Porto: Pastéis, Port & River Views – A Long Weekend That Stole My Heart
Some cities impress you from a distance; Porto wins you over one small, delicious moment at a time - in 3 easygoing days we wandered tiled streets, crossed the Douro by bridge and boat, tasted our way through markets and tiny tascas, discovered Port in its home cellars and watched the Atlantic waves with a glass of vinho verde in hand. Here is how our long weekend in Porto unfolded…
01 Jul 2026 5 min read
RIVER CRUISING: 7 Nights along The Danube
“I’ve been invited to experience a River Cruise!!” That was my Facebook update as I boarded the beautiful AmaVerde for 7 nights of scenic cruising along the Danube, from the cute Bavarian town of Vilshofen, on to Passau, Linz, Vienna, Bratislava and finishing in Budapest.
20 May 2026 7 min read
SOUTH AFRICA: 18 Days, 1 Van, a whole lot of Wow
It was January in the UK: cold, grey and uninspiring, when I finally pressed “book” on a trip that had been at the top of our bucket list for years: South Africa. So over Easter 2026, we left the UK travelling to Cape Town, along the whale coast and Garden Route and finishing with safari.
20 May 2026 8 min read
Virgin Voyages CRUISE
We were on the Valiant Lady for a 7 night round trip cruise from Barcelona, taking in Toulon (France), La Spezia (Italy) Adjaccio (Corsica) and an overnight at Ibiza. All 4 Virgin Voyages ships are identical in terms of size, venues and layout. Carrying a maximum of 2,400 passengers, they are classed as a mid size cruise ship. All are currently adult-only with 2 ships operating out of Miami and
22 Aug 2023 4 min read
7 Fantastic Days in ICELAND
Iceland had been on the wish list ever since we had first ventured to Scandinavia in the Summer of 2015 (Norway - fabulous! Read my my other blog about our trip) As you might have gathered from previous holidays, my family love the great outdoors and road trips, so our plan was to drive across Iceland’s South coast visiting as much of the country’s unique geography as possible in the half term br
08 Nov 2019 6 min read
FLORIDA Planning 101
MAXIMISE YOUR TIME 1. Where possible, visit the quietest park on each day. 2. On morning visits, arrive at the park turnstiles 15/30 mins before “official” opening (rides are quietest first thing). 3. Staying onsite? Use the 30 mins early entry and arrive 15/30 mins before this time. 4. Use a lanyard or pockets for your phone, cards and money to avoid the bag inspection queue. 5. Identify your
05 Dec 2018 6 min read
CHINA: Experiences & Travel Tips
In 2018 my kids were 15 and 12, so we felt it was time to venture a little bit further with our main holiday. We considered many parts of the globe, with China finally coming out on top by offering the best value on things to see and do versus overall costs. There were the obvious sights like the Great Wall and the Terracotta Armies to consider, but the more I read about China's wealth of stunnin
05 Dec 2018 6 min read
A Weekend in BERLIN
A cheeky city break - that’s what we needed! After a convenient Friday teatime flight from Liverpool and an easy train to our hotel, we were sat in the bar by 9pm having a cocktail! Me and the kids all love history and Berlin has some world-famous monuments, so this was going to be a weekend of museums, parks, iconic sites, pop culture, along with the obligatory bratwurst, sauerkraut and beer.
11 Jun 2018 5 min read
US ROADTRIP: DC to New Orleans
I’m a science geek! Growing up I was aware (ten years ahead of time) that a solar eclipse was going to cross the UK in 1999. Long story short, I didn’t quite make it down to Cornwall that year but seeing a total eclipse has been at the very top of my bucket list ever since. I’m not sure when I first became aware of the 2017 eclipse, but with a viewing path stretching coast to coast across Ameri
09 Mar 2018 6 min read
15 Incredible Things to do in NORWAY
July 2015: my son and his school friends are discussing where they are going on holiday that summer. When prompted my son replies “Norway”. He receives consolatory shrugs from his friends, and his expression says “yeah, what can you do?” My holiday inspiration comes from images and opinions mined from the internet and travel guides. Deep in research the January before, I came across a beautiful p
07 Feb 2018 6 min read
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Why use a Travel Counsellor
Let's plan your dream trip together
Tailor-made for you
Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.
Personalised service. Always
When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.
Stress-free travel, and more time for what matters most
I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.
Support when it matters most
If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.
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